Paravel
ClientParavel was a direct-to-consumer luxury luggage and travel gear brand built on sustainability. Suitcases, bags, and accessories made from recycled materials, positioned to prove that consumers didn’t need to sacrifice style for eco-conscious travel.
Scope
EDM
Social
Blogs
Ad campaigns
SMS marketing
Product launches + naming
Partnership Arc
Goal
The client’s marketing creative ran through the sales team with no dedicated creative function, and no throughline connecting the brand's values to its output. They needed a holistic approach to creative. Not another channel patched onto sales-led marketing, but a system that connected sustainability to the brand at every touchpoint, across email, social, web, and digital advertising alike.
Approach
Working with a creative director, we rebuilt the brand's visual language and messaging from the ground up: refining typography, styling, product hierarchy, and layout systems to mirror Paravel's luxury positioning. Bespoke social and email campaigns were paired with templatized core assets, built for efficiency and consistency across product launches, seasonal promotions, and evergreen storytelling. Research-driven insight into customer behavior, competitive trends, and luxury lifestyle aesthetics shaped a library of 100+ scalable, on-brand assets–giving Paravel's internal team a high-end visual standard they could maintain on their own going forward.
Results
Between day-to-day content, EDM, fully-concepted 360 campaigns, and unique sales events, we were the machine behind what became a cohesive digital footprint. One particular content strategy helped Paravel capture $1M in net sales in 13 days, including $136K in a single day.